Rapid? yes we are, but that's not our Name!
I recently had a friend over to have a look at our website www.rapidionline.com and she kept on saying RAPID Online instead of RAPIDI Online. This I have noticed with several other people - especially native english speaking people. When they see our logo they some how manage to swallow the "I" in our Brand Name...
I have taken a closer look at our logo and I've tried to figure out why. Maybe it's because the last "I" in Rapidi could together with the following "O" resemble a "D", so that all together the name "Rapid Online"... But then again this does not make sense because where does the "O" in Online come from?So, we might change the look of our Logo if people still don't understand how it is pronounced or maybe we should put some phonetics in our text....
What about you? Do you also think it's Rapid Online instead of RapidiOnline or is it clear enough for you? We would appreciate some comments on the Logo-Branding Issue and suggestions on what you think is the best thing to do.
Thanks in advance!
Have a nice day!Regards,
September 25th, 2009
Beate
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